Work by High School Campers
Local Stores Thrive Despite Online Competition
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In the past decade, online retailers have grown more and more popular, with some earning millions of dollars in revenue each year. Consumers can access products on the internet in a matter of seconds these days, whether it be through a computer, laptop, or mobile device. According to Tinuiti, a website that tracks online retail, 96% of American consumers shop online, but 65% of shopping is still done in stores. The gap between the percentage of online shoppers versus in-store shoppers is rapidly increasing, with millennials spending 67% of their spending budget on the internet. With said gap growing larger and larger, local businesses are slowly declining — but they’re not disappearing.