Work by High School Campers
Local Stores Thrive Despite Online Competition
In the past decade, online retailers have grown more and more popular, with some earning millions of dollars in revenue each year. Consumers can access products on the internet in a matter of seconds these days, whether it be through a computer, laptop, or mobile device. According to Tinuiti, a website that tracks online retail, 96% of American consumers shop online, but 65% of shopping is still done in stores. The gap between the percentage of online shoppers versus in-store shoppers is rapidly increasing, with millennials spending 67% of their spending budget on the internet. With said gap growing larger and larger, local businesses are slowly declining — but they’re not disappearing.